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Essay / Research Paper Abstract
This 4 page paper answers four question asked by the student, The first looks at how the value chain in changing and can be leveraged with the use of technology, the second considers why there are increasing levels of strategic alliances, the third examines the differences between an intranet and an extranet and the last looks at the difficulties of traditional business models for eCommerce strategy development. The bibliography cites 7 sources.
Page Count:
4 pages (~225 words per page)
File: TS14_TEequest.rtf
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Unformatted sample text from the term paper:
size, but also a way to increase procurement effectiveness, as seen with the growing B2B segment (Hobley, 2001), and a useful research tool when developing new products both with open
source information and the creation of information through contact with customers/potential customers. At all stages the communication may be enhanced, from the inbound logistics to the after sales
service, as well as all the support functions increase speed of communications will reduce the associated overheads when this take place though the virtual world, it will also facilitate faster
responses and eliminate time lags and also many barriers as well as increase more knowledge, as seen with the Royal Dutch Shell intranet planning initiative (Thompson, 1998). Marketing can
take place with bilateral communication, not only in the tell mode (Hooley et al, 1998). This means not only can messages be targeted more accurately, such as banners on specific
web pages there can also the creation of e mail lists and newsgroups can support. This is also a good source of information for the company. The use of
e-commerce many also facilitate CRM initiatives. Here customers may be tracked and manage in order to optimise their purchases. This has been seen in many banks, who not manage relationships
when suggestively selling, offering products suitable to the customers lifecycle stage. Technology has also been used by many companies to increase customer service, as well as reducing the cost
of this provision, as seen with Xeroxs Eureka project and the way it shares information (Bowen and Scannel, 1999).
Question 2 The way in which the world wide web is influencing business can be seen with the links that are being created and the emergence of
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