Here is the synopsis of our sample research paper on E-Commerce Marketing Plan. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
A 10 page paper. No one can doubt that e-commerce is here to stay; it grows exponentially each year. Companies, whether product or service, that do not have an Internet presence will lose business to those companies that do have an Internet presence. This paper presents a marketing plan for a chiropractic consortium. Topics include: description of the business; competition; e-commerce; designing a web page; and salesmanship on the web. Bibliography lists 13 sources.
Page Count:
10 pages (~225 words per page)
File: MM12_PGchir2.msw
Buy This Term Paper »
Unformatted sample text from the term paper:
is somewhat different than developing one for other venues. This is especially true for marketing services. To begin with, the Web site must attract the web user within seconds. Thus,
developing the site is of critical importance. There are numerous techniques in building the site to attract and hold the viewers attention. This is an entirely different medium than
the traditional ways of advertising and selling. In some ways, it can be compared to catalog advertising but consider some of the major differences between a print advertisement and one
that is on-line. With the printed promo, the consumer has the entire ad right in front of her; she can look from the top to the bottom in a full
page newspaper ad or she can flip through the pages of a catalog to scan for what she wants. This is not possible with on-line sales information; the consumer is
usually limited to less than a page of text at a time so each page must make a point; each page must make the consumer want to scroll down or
move on to the next link. In other words, selling on-line is not simply a matter of translating ones current business to an electronic format. The Internet has graphical, informational
and interactive capabilities that offer both benefits and restrictions. The business person must use these to his or her own advantage in order to be successful (Editors, 1995). The following
pages present an e-commerce marketing plan for a chiropractic consortium. The Business: First Chiropractic First Chiropractic is a consortium of 35 separate chiropractic offices on the west coast.
Each office is independently owned. In fact, each of the chiropractors involved in this consortium had had their own client base for years prior than establishing this consortium. The purpose
...