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Essay / Research Paper Abstract
This 17 page paper compares the way in which Gap Inc. and Nordstrom Inc. compete for business on the internet. Then paper includes consideration of what is meant by e-commerce, background to both the companies as well as an examination of the companies’ strategies and the way these are reflected in their web sites. The bibliography cites 11 sources.
Page Count:
17 pages (~225 words per page)
File: TS14_TENordgp.rtf
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Unformatted sample text from the term paper:
and Market 13 4.2 Nordstrom Inc. Inc. E-Commerce Strategy and Market 14 5. Customer Value and Relationship Trends 15 6. Conclusion 16 References 18 1. Introduction
E-commence is becoming a way of life. In the United States alone this market has grown, in 1998 it was worth $43 billion, this is projected at increasing to
$1.3 trillion by 2003 (Songini, 2000). If we look at the global marketplace then we can see it is also growing. In the year 2000 this was estimated at being
$657 billion, and is projected at increasing to $6.8 trillion by 2004 (Hobley, 2001). In terms of percentage for profit, companies are expecting on average a 27% return on their
investment in internet sites (Hobley, 2001). Therefore, we can see that businesses are also highly optimistic of the returns they will get from this type of presence. The trends
in the manufacturing industry are likely to reflect those occurring in the general society as the medium becomes more culturally acceptable. In looking at two different but successful companies that
undertake trade on the internet the strategies and results can be compared general patterns or exceptions may be better understood in the context of real life case studies. For this
paper the two companies used are Gap Inc and Nordstrom. The paper will begin by consider what is meant by e-commerce and how this differs form e business, then look
more closely at each company before looking at the strategy and then the way in which the companies relate to their customers. In looking at both companies there will then
be consideration of which may offer best value for its customers. When reading this the student should be better able to understand the basic concepts of e-commerce and how it
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