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Essay / Research Paper Abstract
E-commerce is becoming increasingly important. This 14 page paper looks at the way enabling technology increases the value of any internet presence and uses CRM systems as an example of how companies can utilize applications to increase sales, retain customers and generally benefit the business. The paper looks at the background and use of CRM applications and their architecture and then considers a specific company to look at how a CRM application has been put to use. The bibliography cites 15 sources.
Page Count:
14 pages (~225 words per page)
File: TS14_TEenableec.rtf
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Unformatted sample text from the term paper:
REFERENCES 17 1. Introduction The use of the internet has been an enabling tool, ma y companies use a range of e-commerce
application some designed specifically for this purpose, others have been developed for this. However, the level of e-commerce has been increasing which relied in the development and functionality of e-commerce
applications. Looking at applications that may be used at a students place of work calls for speculation, however most companies will have call centres and many will want to
develop long term relationships with their customers in order to maximise potential sales. One applications used in e-commerce is customer relationship management systems (CRM).
The use is seen as valuable in an environment where a large number of companies on the internet and pursuing e-commerce as a strategy have increased the overall
competitiveness of many businesses, especially retail businesses, due to the way the medium reduces the barriers to trade. Companies in different areas and even different countries can compete, often selling
the same goods or services. One example is the rise of the use of e-commerce as a form of banking. In 1995 world wide only 1 financial institution had
web banking, by 2002 this increased to 6,000 had this. In 1995 only 50 financial institutions had their own web sites, by 2002 this is 14,000 and in 1995 there
were no credit card applications submitted over the web, but in 2002 1.5 million were submitted (Chaffey, 2004). To consider the application of CRM in an ecommerce environment we
need to look at both the environment and the way that it is used in order to appreciate the application use for a single company. 2. E-Commerce and CRM A
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