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Essay / Research Paper Abstract
A 4 page paper. Only books, music, videos and movie tickets are discussed in this paper. The paper discusses the impact of e-commerce on these items. The writer begins by commenting on the success of Amazon.com. Statistical data reported include the percentage of consumers who make purchases Online, the percentage who purchase books, CDs, videos and movie tickets. The writer comments on the reasons consumers are turning to the Internet to make these purchases. Data included. Bibliography lists 9 sources.
Page Count:
4 pages (~225 words per page)
File: MM12_PGentnt.rtf
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Unformatted sample text from the term paper:
the purpose of this paper, we will limit the vast entertainment industry to books, music, movie tickets, videos and DVDs. These particular goods have found a niche in e-commerce.
Anyone who doubts that can look at phenomenal success of Amazon.com. Founded by Jeff Bezos in his garage in 1994, Amazon.com is a model for e-commerce ventures (Hoovers, 2001). In
April 2001, Amazon.com was so big, Bezos was able to make a deal with Borders.com to take over all their service operations (Reid, 2001). The company also acquired exclusive rights
to sell books through such sites as Yahoo, AOL, Prodigy, Alta Vista and Netscape, among others (Doggett et al, 2001). Their strongest profit-makers are books, CDs and videos (Reid, 2001).
Amazon.com has sold to 29 million people in 160 countries (Amazon.com, Company Information, 2001). The biggest Online item is books, in 2002, 43 percent of Online shoppers in the U.S.
purchased books in 2002 (shop.org, n.d.). CDs account for 29 percent of all Online purchases (shop.org, n.d.). Sales tabulated on "Black Friday" revealed that 41 percent of all Online "purchases
were for books, CDs, DVDs, videos or video games" (shop.org, n.d.). Zolzer reported that approximately 40 percent of Online users actually purchase something Online (n.d.). About 40 percent of others
research the product Online but buy it in a store (Zolzer, n.d.). The majority of Online purchases are smaller ticket items, such as books, music and videos (Zolzer, n.d.). According
to some data: * 50 percent of Online shoppers purchase books (Zolzer, n.d.). * 43 percent purchase CDs (Zolzer, n.d.). * 24 percent purchase videos (Zolzer, n.d.). * 15 percent
purchase tickets for different events (Zolzer, n.d.). * 5 percent purchase movie tickets (Zolzer, n.d.). One interesting fact from the research is that teenagers do not purchase music over the
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