Here is the synopsis of our sample research paper on Dyson; Competitive Strategy and Position. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
This 10 page paper is a comprehensive look at the vacuum cleaner market in the UK and how Dyson was able to penetrate this market, becoming market leader in such as short time. The writer looks at the market as a whole, competitors, market share and strategies and outlines how Dyson were able to succeed by using innovation and the first mover advantage, becoming a dominant market leader and aggressively protecting that position against more established companies such as Hoover and Electrolux. The future is also considered with growth and diversification examined. The bibliography cites 5 sources.
Page Count:
10 pages (~225 words per page)
File: TS14_TEdyson1.rtf
Buy This Term Paper »
Unformatted sample text from the term paper:
called on to help clean the girders of Crystal Palace (BBC News, 2001). The development of the vacuum cleaner may be seen to have evolved at a fast pace in
the beginning of the twentieth century, but as the market matured innovation slowed down, with the established companies becoming complacent. We may argue that it was for this reason James
Dyson was able to succeed in his development of a new type of vacuum cleaner, taking a first mover advantage from the more established brands and becoming the market leader
in the UK with his development of a new style of vacuum cleaner. In order to consider the future of Dyson, this new and innovative company, where the inventor
still owns 100% of the issued shares we need to consider the wider environment in which it operates and how this has and will consume to have an impact on
the company. This will include a brief history of the market that lead to a position where Dyson was able to gain a foothold, the market share that has been
gained, the role of he competition and the way in which the competitive advantage was gained and is sought to be maintained. The market for vacuum cleaners started in
earnest when the Hoover, a former saddle maker, that had an ailing business employed Murray Spangler. This was the design of the first successfully mass manufactured vacuum cleaner. Hoover acquired
the rights from Spangler for a machine that used a rotating brush driven by a motor, on a broom handle, designed for sucking dust from pillow. With the wider environment
in the United States connecting up to electricity, a new market was foreseen for a machine that sucked up dust. The innovations that were brought about by electricity were fashionable,
...