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Essay / Research Paper Abstract
This 16 page paper explores the Dyson Appliance company located in the United Kingdom. James Dyson has been inventing things since 1970. This paper reports his early inventions and then focuses on his innovative cyclone, bagless vacuum cleaner, which he first launched in Japan in 1983. It would take years for him to obtain the funding to introduce the new vacuum cleaner in the UK but Dyson has the dominant market share over very worthy and well-known competitors. This paper includes the legal problems Dyson had with Hoover for infringing on his patent. It also discusses Dyson's most recent inventions, the company's unconventional marketing strategy, how the company gains a competitive advantage through differentiation, how competitors reacted, and the what the future holds for Dyson. Bibliography lists 15 sources.
Page Count:
16 pages (~225 words per page)
File: MM12_PGdyson.rtf
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Unformatted sample text from the term paper:
on the front of it and can roll just about anyplace without getting stuck (The Dyson Story, 2002). These were followed by the Wheelboat and the Trolleyball (The Dyson Story,
2002). One day in 1978 as Dyson was going through the Ballbarrow spray-finishing room in his shop, he noticed that the air filter was always clogged with powder particles
(The Dyson Story, 2002). Dyson had seen how the cyclone tower in a saw mill was able to remove the dust particles and began thinking this technology might also work
for vacuum cleaners (ERMagazine, 2000). He began working on a design that would eventually become an industrial cyclone tower that could remove the dust particles in the spray-finishing room
in his shop by using centrifugal forces that were greater than 100,000 times those of gravity (The Dyson Story, 2002). It worked and he began thinking that the same type
of idea could work with vacuum cleaners, because their bags clogged up for the same reasons (The Dyson Story, 2002). It took five years and 5,127 prototypes but Dyson finally
designed a vacuum cleaner that worked with centrifugal force and did not use a bag in 1983 (The Dyson Story, 2002). The first bagless vacuum cleaner had been designed and
the first model, which was called G Force, was sold in Japan (The Dyson Story, 2002). It would be another ten years before he was able to launch his vacuum
cleaner in the United Kingdom, though (ERMagazine, 2000). The G-Force won the 1991 International Design Fair prize in Japan (The Dyson Story, 2002). The G-Force shortly became a
status symbol in Japan with a price tag of $2,000 (The Dyson Story, 2002). That was the beginning of the bagless vacuum cleaner industry. Dyson decided to design other models
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