Sample Essay on:
Drug Pricing In The Pharmaceutical Industry

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Essay / Research Paper Abstract

8 pages in length. Not unlike other industries that rely upon a positive bottom line to remain competitive, the pharmaceutical industry is faced with ever-mounting competition in this day of high medical costs and escalating insurance premiums. Staying within the industry edge is as much of a concern for the pharmaceutical companies as it is for any other conglomerate. The writer discusses pricing as it relates to the pharmaceutical industry. Bibliography lists 7 sources.

Page Count:

8 pages (~225 words per page)

File: LM1_TLCpharm.doc

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Unformatted sample text from the term paper:

he was taking prior to surgery. One of the most frustrating things about it was that Stans insurance did not cover any part of the most expensive heart medication which cost him several hundred dollars each time he refilled the prescription. His wife, Arline, who was taking a number of medications for her own conditions, found that on several occasions she was unable to afford a particular prescription due to its exorbitant price tag. Neither one could understand why the pharmaceutical industry insists upon making it so difficult for the consumer to effectively make ends meet when it comes to drug pricing. There is no secret behind the reason why medications are often outrageously priced: they are a necessary element of a large percentage of people who have no other alternative but to succumb to the pharmaceutical industrys high-yielding profit margins. "Drug prices present special problems for older Americans who are on Medicare, [which] does not cover drugs...So people know to the penny what they spend on drugs." (Smith, 1996, p. 10). As the new millennium approaches, one can only surmise that the issue of drug pricing within the pharmaceutical industry will continue as being one of the top consumer concerns. It can be argued that marketing strategies within the pharmaceutical industry will not be diverted as it will present inspired methods in order to reach for even highest profit margins. "But in todays marketplace, its so competitive that unless you can show overwhelming evidence that yours is the best product, [healthcare providers] will just use a cheaper product, and then if it doesnt work, theyll go to your product as a secondary" (Smith, 1996, p. 10). Not unlike other industries that rely upon a positive ...

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