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DreamWorks: Is it heading in the right direction?

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This 4 page paper examines some of the situations DreamWorks has found itself in from its inception to the present. Poor vision and negative management decisions is the focus of this paper. Bibliography lists 4 sources.

Page Count:

4 pages (~225 words per page)

File: RT13_SA548Drm.rtf

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Unformatted sample text from the term paper:

2005). Throughout the years, DreamWorks has had its ups and downs, but has been somewhat successful. Certainly, it has boasted many hits. Many of the management decisions made at the company are somewhat related to mergers and acquisitions or at least, partnerships with other companies. For example, it was widely reported in October of 2005 that DreamWorks tried to sell the studio to NBC but the two companies could not settle on a price (Gagnier, 2005). This is not the first time big deals were on the table. One can go back ten years and see that the firm, even in its infancy, was trying to execute major changes. In May of 1995 there was talk of a deal between MCA and DreamWorks. Harris (1995) reports: "At the height of MCAs struggle with Matsushita, Geffen publicly declared that DreamWorks would do business with MCA only if Sheinberg stayed" (p.24). This is a curious observation. The company would only do business with another firm if in fact a particular individual would be on board. Still, at the time, there was a rumor that DreamWorks would go with MCA anyway, whether or not Sheinberg was part of the deal (Harris, 1995). At the time, DreamWorks was headquartered at MCA and MCA owns the films where sequels are a possibility (Harris, 1995). Spielberg had a vested interest in related projects (Harris, 1995). It would have made sense for the deal to go through, but it did not. In the end, Seagrams would buy MCA instead (Major, 2005). This particularly anecdote suggests that the players are perhaps too much aligned with particular individuals and not focusing on the good of the company for the long haul. In examining the first article noted, there is a suggestion that DreamWorks continues to wheel and ...

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