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Essay / Research Paper Abstract
This is a 5 page paper that provides an overview of cultural artifacts. Sexism in the new Dr. Pepper Ten ad campaign is highlighted as an example. Bibliography lists 5 sources.
Page Count:
5 pages (~225 words per page)
File: K 60_KFsoc001.doc
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Unformatted sample text from the term paper:
trends and values in, at the very least, an indirect manner. For this reason, it is important to be critical of the cultural artifacts utilized as advertisements and in the
context of corporate marketing. Such artifacts are specifically created to impart some kind of value-oriented message for the purpose of promoting a product. As such, they can often have a
detrimental or at the least, controversial, impact upon culture by way of the assumptions that are reinforced or challenged by the artifact and its manifest content. This paper will examine
a particular cultural artifact, Dr. Peppers new ad campaign for its product, Dr. Pepper Ten, with a view towards how the message promoted by such ads reveals a sexist agenda.
This paragraph helps the student provide an overview and summary of the ad in question. Many ads are accused of covertly putting forth a sexist agenda through utilizing objectifying sexual
images or portraying gender roles in a stereotypical light. Dr. Peppers latest ad campaign for its new product, Dr. Pepper Ten, however, makes the matter entirely overt with the tagline:
"Its Not for Women" (Dr. Pepper, 2011). The primary television commercial advertisement at the center of the campaign depicts a heavily muscled "action hero"-type spokesman who rampages through a jungle,
punching snakes, firing a laser rifle, and ensnaring his enemies in nefarious Vietnam-era traps (Dr. Pepper, 2011). Throughout the ad, he addresses the ostensibly female viewer in a derisive manner,
asking if they are "enjoying the ad", and then immediately answering for them with an "of course not" (Dr. Pepper, 2011). At the end of the commercial, as he rides
away in a battle-fitted jeep while sipping on the beverage in question, the spokesman implores the viewer to "keep [their] romantic comedies and lady drinks", and the soft drinks "Its
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