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Essay / Research Paper Abstract
3 pages in length. Internet enterprise may appear to be a simple undertaking, however, the recent demise of myriad dot.com businesses opened the eyes of many people - amateurs and professionals alike - as to the inherent challenges with taking one's company online. What constitutes a successful operation and one that cannot capture its intended market is what analysts have studied with great interest. The extent to which the combined facets of internal organization and external proficiency reflects the broad scope of successful Internet sites is both grand and far-reaching; that subtle nuances are the very components that guide those to success who pay attention to them speaks to the need for more than just the desire to secure a lucrative place in cyberspace. Bibliography lists 4 sources.
Page Count:
3 pages (~225 words per page)
File: LM1_TLCDotCom.rtf
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Unformatted sample text from the term paper:
company online. What constitutes a successful operation and one that cannot capture its intended market is what analysts have studied with great interest. The extent to which the
combined facets of internal organization and external proficiency reflects the broad scope of successful Internet sites is both grand and far-reaching; that subtle nuances are the very components that guide
those to success who pay attention to them speaks to the need for more than just the desire to secure a lucrative place in cyberspace. The automobile industry is
one sector of commerce reaping the benefits of this understanding. From parts to pick-ups and accessories to complete automobiles, there is virtually nothing
from the automotive industry the consumers cannot purchase from the Internet. Such already massive corporations such as Chevrolet and Honda have eagerly joined in on the unlimited economic potential
that is inherent to online retailing by investing "millions in Web procurement systems to automate corporate purchasing" (Frook, 1998, p. 15). Even the smallest companies are finding their consumer
reach is significantly greater with the help of Internet business. As Langdon (2005) notes, "anyone who has been online for a while knows that the Internet is for real.
Many of your customers are already online, and many more are signing up every day." Jumping on the Internet bandwagon, the new/used
automotive parts industry has begun to experience what most every other major dot.com presence has encountered: an increase in sales, a decrease in production/overhead costs and a clientele of people
they would otherwise never be able to reach through conventional, brick-and-mortar methods. As such, the Web site operates as the shop front for the company but in strategic sense
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