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Essay / Research Paper Abstract
12 pages in length. Donaldson Lufkin & Jenrette is one company that turns the phrase 'big business' into a totally inadequate understatement: they boast total capital of over $3.46 billion and total assets of over $55.56 billion. DLJ is involved in every facet of commercial finance endeavor ranging from investment banking to stock brokering to asset management to institutional equities to emerging markets to any other imaginable aspect of commercial financial operation. The many separate businesses that comprise DLJ fall into three groups: Financial Services, Capital Markets and Banking. The one discussed in depth is their online investment trading services. Bibliography lists 11 sources.
Page Count:
12 pages (~225 words per page)
File: D0_Lufkin.wps
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