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Essay / Research Paper Abstract
A 4 page paper. This essay discusses Domino's Pizza's use of social media to engage customers more. The essay reports one crisis where the company did not respond quickly enough and another event where social media was used to greatly improve the pizza. The paper identifies some of the social media venues used by Domino's and how it has helped. Bibliography lists 10 sources.
Page Count:
4 pages (~225 words per page)
File: ME12_PG711811.doc
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