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Essay / Research Paper Abstract
(5pp) "What a chance! Get the Olympic Games in
Russia Television Rights, and you will be able to
name the position of your choice in this company."
Sounds like the golden ring of the media world,
even if it is a fantasy. But once one begins to
explore doing business in a country, with a not
only a shaky economic system, but also a paranoid
government, the puzzle becomes even more complex,
and there almost seem to be more questions than
answers. If, the over $900 million US price tag,
does not get you, the duplicity of the government
may. Bibliography lists 5 sources.
Page Count:
5 pages (~225 words per page)
File: D0_BBrusoly.doc.
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Unformatted sample text from the term paper:
a country, with a not only a shaky economic system, but also a paranoid government, the puzzle becomes even more complex, and there almost seem to be more questions
than answers. If, the over $900 million US price tag, does not get you, the duplicity of the government may. Bibliography lists 5 sources. Bbrusoly.doc.
DOING OLYMPIC BUSINESS IN RUSSIA Written by B. Bryan Babcock for the Paperstore, Inc., July 2001 Introduction
"What a chance! Get the Olympic Games in Russia Television Rights, and you will be able to name the position of your choice in this company." Sounds
like the golden ring of the media world, even if it is a fantasy. But once one begins to explore doing business in a country, with a not only
a shaky economic system, but also a paranoid government, the puzzle becomes even more complex, and there almost seem to be more questions than answers. If the over $900 million
US price tag does not get you, the duplicity of the government may. "Current" Media Data History Russian mogul Vladimir Gusinsky operates a holding company called Media MOST, whose star
financial jewel, NTV, is Russias largest non-government controlled television station. The Kremlin, becoming increasingly aware of the power of television and more and more disturbed by the "free media
press," has over the last eighteen months put exceeding pressure on Gusinsky. (NTV, most recently, ran into trouble with the Kremlin over its critical coverage of Russias 16-month war in Chechnya.)
Gusinsky has a $262 million US debt with Credit Suisse First Boston. In order to pay that debt, Gusinsky has pledged 46% of the company to Gazprom, a natural
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