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Essay / Research Paper Abstract
This 6 page paper examines some of the cultural practices that will affect a westerner trying to penetrate the South Korean marketplace. Bibliography lists 3 sources.
Page Count:
6 pages (~225 words per page)
File: D0_HVSKorea.rtf
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Unformatted sample text from the term paper:
or no time for "chat," and business life is kept strictly separate from personal life. In South Korea, all that changes. This paper examines some of the cultural
practices that will affect a westerner trying to penetrate the South Korean marketplace. Overview of Korea South Korea is "a very modern, advanced country with an excellent transportation
infrastructure, modern architecture, highly advanced telecommunications and excellent hotels" (Doing business in Korea, 2006). Though the country seems to be westernized, it is in fact very traditional, with respect for
age, family and hierarchy all coming into play in business transactions (Doing business in South Korea, 2006). While Western business people are largely "exempt" from social constraints, they should
be prepared to answer "rather probing questions" with regard to age, marital status, educational level and position within the company (Doing business in South Korea, 2006). The South Koreans
ask such questions in order to establish a "social hierarchy," since business relationships there are largely based on personal ones (Doing business in South Korea, 2006). Confucianism is
"still the strongest ethic in South Korea and reinforces thinking on behalf of the group" (Doing business in Korea, 2006). Individualism is seen as selfish, which will be a
shock to most westerners, who tend to prize it, since it is individual effort that is rewarded in western culture. In South Korea, however, proposals will fare better if
they are presented in the context of "benefiting the group" (Doing business in Korea, 2006). Because relationships are so important, "cold calling" doesnt work well here, and introductions
are absolutely necessary to set up meetings (Doing business in Korea, 2006). Therefore, a company that wants to penetrate this market will need to be introduced to its potential
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