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Essay / Research Paper Abstract
A 4 page paper which examines if the use of sex in advertising actually helps sell products. Bibliography lists 4 sources.
Page Count:
4 pages (~225 words per page)
File: JR7_RAsexd.rtf
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Unformatted sample text from the term paper:
today. From outright obvious sexual presentations of women in bikinis to the more subtle plays of sexuality used with body products such as lotions, there is sex in almost every
form of advertising today. But, one wonders, does sex in advertising really work or is it just a popular device? The following paper examines four different scholarly articles/reviews and examines
if sex in advertising does work. Sex in Advertising In one article the author reviews a book titled "ex and Advertising:
Perspectives on the Erotic Appeal." The book is a compilation of many essays on the topic and is offered up by Tom Reichert and Jacqueline Lambiase. The critic notes that,
"Sex sells is one of the most trite maxims in the advertising world" and that "the academics whose essays appear in Tom Reichert and Jacqueline Lambiases anthology...delve into the seductive
world of advertising and present fresh and interesting takes on the hackneyed mantra" (Video Age International 12). One of the articles or essays "The Effects of Sexual Appeals on Physiological,
Cognitive, Emotional and Attitudinal Responses for Product and Alcohol Billboard Advertising." In this essay there are documented studies which indicate that many people are likely to respond positively, from the
advertisers perspective, to products and commercials if there is sexual imagery presented (Video Age International 12). In another book review Schorman reviews "The Erotic History of Advertising" by
Tom Reichert. Shorman indicates that this particular book is not really thesis driven, in that it is not set on offering an argument. It is a work that simply illustrates
how sex in advertising has been around for over a hundred years and the author of the book shows this to be true. In the end, "Reichert shows how products
...