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Essay / Research Paper Abstract
This 3 page paper discusses whether or not advertising actually causes people to buy things they don’t need or want. It also explores the way in which advertising affects people’s lives, favorite/least favorite ads, most effective approach, and products advertised. Bibliography lists 2 sources.
Page Count:
3 pages (~225 words per page)
File: D0_HVAdsCle.rtf
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Unformatted sample text from the term paper:
considers whether or not people can really be convinced to buy things they dont need because of clever ads. It also considers how advertising affects the students life; most/least favorite
ads; the most successful approach; and the products that are advertised. Discussion The student will be able to do most of the essay anecdotally; that is, from personal experience. But
he will want to first consider whether or not people really buy things they dont need because of good advertising. One source says no; while advertising may influence us, or
get us to think about a specific product, it does not actually persuade us to buy things we cannot use. The fear here is that advertisers are "messing with our
heads-manipulating us psychologically, and without our consent, into buying things we dont want or need" (Chapter 3: The economic, social and regulatory aspects of advertising; hereafter "Chapter 3"). The theory
of advertising operating in this manner suggests that "advertising does not give consumers information upon which to base rational decisions, but rather manipulates us through brainwashing" (Chapter 3). IF this
is true, then consumers are nothing more than "captured prey, helpless in the jaws of marketing predators" (Chapter 3). But this is not true; a moments reflection will reassure us
that while thousands of new products are introduced every year, most of them fail (Chapter 3). If we were constantly being brainwashed into buying stuff we dont need, the new
products would succeed. Of course, another source says exactly the opposite. Critics of todays "postmodern society" suggest that peoples attention "is increasingly being devoted to getting ... [them to] consume
more and a greater variety of things" (Peters). The easy availability of credit cards induces consumers to "spend more than they ever should and beyond their available capital"; shopping malls
...