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Essay / Research Paper Abstract
This 5 page paper is written in two parts. The first part pf the paper considers the way in which diversity in the workforce was approached at SBC and Denny’s Restaurants. The second part f the paper considers whether or not Denny’s should have received an award for diversity as the strategies they used was forced upon them. The bibliography cites 4 sources.
Page Count:
5 pages (~225 words per page)
File: TS14_TESBCdenny.rtf
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Unformatted sample text from the term paper:
the owner of Dennys Restaurants. However, although it may be seen as socially responsible can it also be seen as good business practice? The companies are in different areas
of industry and illustrate different aspects of diversity. SBC Communications see leadership as one of their core competences, which comes from an employee centric approach. The view from the company
is that the diversity that they embrace is more than the socially responsible and ethically correct; it is also part of their strategy in the market place. SBC are place
investment in their employees, starting with the recruitment process time and effort is taken, then when in employment the staffs is given career development opportunities and the culture of self
expression is embraced. This gives an environment where different voices are heard, which can add to the input into decision and strategy processes (Thompson, 2005). The value added to the
company as a result of the diversity is reflected in the range of products and services offered. It may be argued that unless there was the diverse cultural base there
may not be the ability to offer comer support in over 150 languages and telephone bills that can be produced in both English and Spanish. The company has a large
number customer from minorities, this is aided with the diverse approach to marketing and communications; SBC working with a number of minority owned communications agencies ensure that the messages are
not only sent, but also received by the diverse customer base as well as other minatory owned suppliers with more than $600 million a year spent, this creates a great
deal of potential input which helps with a range of issues from fraud and theft detection. This indicates, that for SBC, the embracing of diversity has lead to potential competitive
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