Here is the synopsis of our sample research paper on Diversity at Sonic Corporation. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
A 10 page paper discussing Sonic’s brand of fast-food operations, particularly as they relate to diversity. The company makes no overt diversity statements, but its management practices reveal that it is fully comfortable with the matter. Its president is a woman; its director of marketing is a woman whose first job with the company was that of switchboard operator. It recently has expanded into Mexico on a franchise basis, and local stores reflect the racial mix of the immediately surrounding area. Sonic has high and stringent financial requirements for new franchisees, however, and the paper recommends that it add an “information clearinghouse” assisting individuals in locating and securing financing assistance. Bibliography lists 10 sources.
Page Count:
10 pages (~225 words per page)
File: CC6_KSmgmtSonicDiv.rtf
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Unformatted sample text from the term paper:
Corporation was founded in Oklahoma City, Oklahoma in 1953, with the current Sonic name and the current Sonic concept. Nearly everything else has changed, however.
Diversity seems to have grown past the point that it needs to have any specific goals established, or even mentioned for that matter. Its president is
a woman, and the company has expanded into Mexico with several franchised locations (Sonic Corporation, 2001) - meaning that these new locations are not company owned, but that it has
actively negotiated, trained and built the famous Sonic relationship with its Mexican franchise organization. Sonic does not present a specific mission statement at
its website, but it does provide a list of core values that include: * "To promote respect for everyone touched by our brand * "To reflect an entrepreneurial spirit and
the power of the individual * "To emphasize the importance of relationships as a way of life * "To offer a variety of special items that surprise and delight our
customers" (Backgrounder, 2003). President Pattye Moore consistently reverts to the relationship theme in public appearances and in print (Profile, 2002; (Sonic president succeeds
through relationships, 2002), and CEO J. Clifford Hudson credits the concept with having great influence in the turnaround at Sonic that began in 1995 (Goldman, 2002).
In the process of making that turnaround, Hudson was careful to recruit some of the industrys finest managers, but also to retain "executives who could relate to
store owners, described by one executive as mainly good ol boys who have some or no high school, but who have good common sense and a strong work ethic" (Lienert,
...