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Essay / Research Paper Abstract
An 8 page paper providing a diversity audit of Cingular Wireless. The company gained a "Baloney Alert" from DiversityInc Magazine in 2002 but has improved to the point of gaining 10th place on the magazine's Top 10 companies for diversity in 2006, and first place for Hispanics. It appears that Cingular Wireless is on the right path but has not reached any particular milestone in its quest for optimal diversity of its workforce. There are no specific, overt problems evident on a superficial level, but there may be deeper ones that the company will need to address soon. Certainly winning a space in DiversityInc's Top 10 will serve to ensure that diversity remains a point of focus. Bibliography lists 8 sources.
Page Count:
8 pages (~225 words per page)
File: CC6_KShrDivCingu.rtf
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Unformatted sample text from the term paper:
2002, DiversityInc.com issued a "Baloney Alert" - the result of setting off the organizations "Baloney Meter" designed for detecting corporate lip service for workplace diversity (Hold the Phone, 2002).
The object of the 2002 "Baloney Alert" was none other than Cingular Wireless. The trigger event was the companys disallowance of any workplace recognition of Black History Month 2001
at its Fayetteville, North Carolina call center (Hold the Phone, 2002). DiversityInc Magazine rejects euphemism, white washing and all forms of excuses
in matters related to enhancing workplace diversity. DiversityInc has no gentle spirit when castigating an organization for only going through the motions, which makes its April 2006 announcement of
Cingular Wireless making its top ten list of those organizations most committed to true diversity nothing short of surprising (Ang, 2006). Assessing Efforts
The 2006 survey was DiversityIncs sixth annual survey of workplace diversity. It reports that "256 companies took part in the sixth year of the study, a 100 percent increase
over the past three years" (Ang, 2006; p. NA). The number one position in DiversityInc Magazines Top 50 Companies for Diversity survey is Verizon Communications. Cingular Wireless was
number ten overall, but first for Latinos (Ang, 2006). DiversityInc bases its determination of a companys commitment to diversity on four leading
factors: "CEO commitment, human capital, corporate communications and supplier diversity" (Ang, 2006; p. NA). Any company winning approval for its diversity efforts must "demonstrate consistent commitment to all
areas but the survey weights CEO commitment more heavily than the others" (Ang, 2006; p. NA). CEO commitment directly affects most areas of
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