Here is the synopsis of our sample research paper on Distribution Channel Strategy at FedEx Kinko's. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
A 4 page paper reviewing an "InfoWorld" article discussing FedEx Kinko's new remote printing service. Rather than printing a file and then taking it either to Kinko's or an in-house printing office, the user sends it to Kinko's electronically for remote printing. The user can select any number of remote Kinko's locations, enabling it to forego expensive shipping of heavy brochures and catalogs or overnight service for smaller items. As FedEx Kinko's converts increasing numbers of businesses to the concept of remote printing, it gains revenue from that aspect of the business; creates value for its customers; links its customers tightly to the company; and does not dilute earnings on the process with the effects of soaring fuel costs. Bibliography lists 2 sources.
Page Count:
4 pages (~225 words per page)
File: CC6_KSmktgFedXkink.rtf
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Unformatted sample text from the term paper:
David Edmonds, vice president of the Worldwide Services Group of FedEx, has said of the company, "We are really becoming a technology company enabled by transportation." The truth of
this statement can be seen in the story of the companys latest acquisition. Long associated with Kinkos copy centers, FedEx now is using one mundane office chore to create
unheard of services from a unique perspective: FedEx plans to profit well from businesses that avoid its primary "product," that of shipping and delivering packages in less-than-a-load (LTL) quantity.
The purpose here is to review and discuss "FedEx Kinkos delivers remote printing" (Samson, 2004). The Article FedEx recently announced plans for Kinkos,
which already is offering remote printing at Kinkos locations (Samson, 2004). This is good for small businesses in town, but FedEx offers case studies of much larger businesses expanding
their printing needs to several of the 1,100 former Kinkos locations (Samson, 2004). It brings opportunity for FedEx to provide consulting services regarding elimination of in-house or contracted printing
services, increasing FedExs revenues and saving client companies significant amounts. Samsons (2004) focus in the article is the File, Print FedEx Kinkos (FPFK)
project, which provides free software downloadable from FedExs website. Rather than printing a file and then taking it either to Kinkos or an in-house printing office, the user sends
it to Kinkos electronically for remote printing. Samson (2004) explains that the user interface looks like a print menu on the users computer, but that there are many more
selections than only those offered on the standard print menu. As the user chooses print stock, bindings and other features, the price adjusts according to current selections. The
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