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Essay / Research Paper Abstract
A 4 page paper examining Disney’s place in its industry. There is no denying that The Walt Disney Company has a firm grasp on the hearts of America and many throughout the world. The purpose here is to assess Disney’s position in terms of Porter’s Five Forces and the Industrial Organization Model. Bibliography lists 2 sources.
Page Count:
4 pages (~225 words per page)
File: CC6_KSmgmtDisInd.rtf
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Unformatted sample text from the term paper:
or hate it, there is no denying that The Walt Disney Company has a firm grasp on the hearts of America and many throughout the world. The purpose here
is to assess Disneys position in its industry and examine it in terms of the Industrial Organization Model. Porters Five Forces Porter determined
that there are five determinants of long-term industry profitability. Of course organizations must effectively compete within their specific industries, and so it is necessary to evaluate the industry as
well as lay a strategy for the specific organization. These five determinants of long-term profitability include: Rivalry between competitors. Intense, but
Disney is able to remain above most inter-company activity because of its long history and proprietary characters. Threat of new entrants. This
is always a possibility, but likely not on a scale that can match Disneys reach that spans theme parks, film entertainment, consumer products and media networks (Company Overview, n.d.).
Threat of substitute products or services. Again, Disneys licensed characters collectively are the companys greatest assets. Any company can build a theme
park, but none other can offer Mickey Mouse or Winnie the Pooh as an attracting feature. Bargaining power of suppliers. This is
of little consequence to Disney. Suppliers vie for the right to do business with the company. Bargaining power of buyers. Here
lies the crux for Disney. It is dependent on buyers retaining their attachment to its characters and theme parks, and willingness to embrace new characters introduced through the film
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