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Essay / Research Paper Abstract
This 9 page paper looks at a potential acquisition to see if this would be a good business decision. Using the example of a proposed acquisition of Disney by Comcast the paper shows how and why Disney is weak and benefits of synergy may add value to the resulting combined value.
Page Count:
9 pages (~225 words per page)
File: TS14_TEdisney.rtf
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Unformatted sample text from the term paper:
expanded into many other areas including the well known and recognised theme parks as well as other diverse investments which can be seen as only weakly linked such as internet
services, sports stadiums and television companies. The way in which the company has evolved from the early days when Walt Disney was the driving force behind the company have lead
it to its current strategic position, which can be examined and analysed by way of a SWOT analysis (Strengths, Weaknesses, Opportunities and Threats). Strengths
The diversity of the company and its subsidiaries must be seen as one of the major strengths, it serves to reinforce the brand name and the reputation for
fun and excitement, especially focused on children. This can be seen as a way of consolidating its position, for example when a film is released it is usual to
see a related ride or area appear in the Disney Theme parks very soon after, this can be seen as mutual reinforcement. The theme parks are run under subsidiary companies,
and as such this paper will focus on the main Disney company, that which makes films. Financially this company is very strong,
but it should also be recognised although the subsidiary parks and investments have, in general terms be successful they have also been a drain on resources as the time taken
to reach profitability has been longer than expected. Conversely, the films have been more successful than projections had forecast, demonstrated by the fact that in 1999 Disney became the first
film studio to have to films gross more that $200 million in a single year (Brinsley, 2000). These were Toy Story 2 and The Sixth Sense, Tarzan was also a
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