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Essay / Research Paper Abstract
A 10 page paper that beings by discussing Disney Company's philosophy of hospitality. The paper discusses the concept of service and hospitality in Tokyo, Paris and Hong Kong and comments on some of the problems Disney had with each of the Parks and how Disney tried to fix the problems. Bibliography lists 9 sources.
Page Count:
10 pages (~225 words per page)
File: MM12_PGdsnin.rtf
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Unformatted sample text from the term paper:
n.d.). When the companys product is happiness, then, everything follows to achieve the goal, customers happiness. The goal is always to surpass peoples expectations through courtesy, efficiency and show (Naversen,
n.d.). Walt Disney himself spared no expense to get something right, according to his standards (Naversen, n.d.). Part of this philosophy is for everyone to view every customer as
a V.I.P. (Naversen, n.d.). This is true across the company, whether the transactions are in headquarters, at the parks or anyplace else. A founding principle is that customers are guests
and every employee is the company to that guest. The company has been so successful that their operational strategies are simply referred to as The Disney Way" (Training Media
Review, 2006). Other companies try to emulate Disneys principles, values and strategic operations by attending classes at Disney, reading, and communicating with managers and executives at the company. It is
a different way of doing business that follows Walt Disneys own credo: "Dream, Believe, Dare, and Do" (Training Media Review, 2006). Service Concept in Each Country There are certain
rules for all theme park employees, who are called cast members: they cannot eat, drink, sit down, lean against something, fold their arms or chew gum while working; they must
be courteous, friendly and helpful (Naversen, n.d.). This may seem extreme but it is all part of the hospitality philosophy of exceptional service in order to create happiness (Naversen, n.d.).
Another no-no is that employees may not harass one another or guests. There are also dress codes besides the uniform, e.g., earrings can be no larger than a quarter, beards
are forbidden, sideburns must end at the earlobe, mens fingernails must be clean and short and womens fingernails may be no longer than an eraser (Oberdorf, 2005). Employees are expected
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