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Essay / Research Paper Abstract
This 9 page paper provides an analysis of the Disney corporation and looks at how the company has bought into globalization. The concept of globalization is defined and explored. The concept is discussed in light of the expansion of Disney globally. Bibliography lists 7 sources.
Page Count:
9 pages (~225 words per page)
File: RT13_SA204Dsy.rtf
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Unformatted sample text from the term paper:
("The science," 1998). Globalization has prompted Disney and other companies to look for methods of selling their product to as many places as possible, something that usually requisites others to
help (1998). The second suggestion alludes that companies need outsiders to assist them (1998). Indeed, Disney has gotten on the globalization bandwagon and has never looked back. Today, the company
has turned into a conglomerate and is considered to be one of the largest corporate entities in the world ("The globalization," 1998). Of course, Disney began as a mere
artistic endeavor. Mickey Mouse would be born before the Disney company would get off the ground. Legend has it that Mickey was dreamed up while Walt was on a train
trip after a heated battle with a studio over an artists contract; Mickey was modeled after a pet mouse that used to hang around Walts drawing board (Thomas, 1976).
In 1931, just three years after the creation of the famous character, Mickey Mouse was well known throughout the world and the Mickey Mouse Club had a million members (1976).
By 1934, Walt Disney had over one hundred people working for him ranging from artists to camera operators to story and gag men (Thomas, 1976). But prosperity was not enjoyed
for long, as soon after the war, his company was in debt to the tune of $4,300,000 (1976, p. 201). Things would get better. Soon, the early lean years would
be behind him. Disney--the man and the company-- enjoyed great monetary success since 1950, right after the introduction of Cinderella (1976). The Disney company would be somewhat successful, although
it would endure a few ups and downs. Walts vision of a magical world would begin to materialize. Disneys mission statement would most likely reflect the phrase "The Magical World
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