Here is the synopsis of our sample research paper on Directory Enquiries Industry in the UK. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
The directory enquiries industry in the UK has undergone change with the abolition of the British Telecom 192 service and the launch of the 118 services. This comprehensive 14 page paper looks at the industry and the way it is developing, The paper starts with the background and aims of the liberalisation and then looks at the main competitors, such as the their market share and the way the compete. The influences on the industry and the revenue patterns are also examined and conclusions drawn regarding the way the industry may develop in the future. The bibliography cites 11 sources.
Page Count:
14 pages (~225 words per page)
File: TS14_TEdirenquir.rtf
Buy This Term Paper »
Unformatted sample text from the term paper:
been able to create a more efficient and competitive market with greater levels of innovation and service as well as a downward pressure on price. It can be argued that
it was this motivations which was behind the liberalisation of the directory enquiries (DQ) industry. In the past when a customer wanted to use a directory enquires service they
would dial a number, usually 192 and they would be connected to their telecom providers service with no real choice. This meant each company had a monopoly over its own
customers, a position that was contrary to the ideal of free trade. The provisions of this service to the users were part of the universal obligations to the providers taken
on when they gained their telecommunications licences (NAO, 2005). If we look at the major supplier of DQ services the company was gaining 700 million calls a year with an
income of ?300 million (BBC News, 2003). It was in August 2003 when Oftel1 opened up the DQ market to competition (Ofcom, 2005). The numbers of the DQ services would
all begin with 118 and the aim was to improve the quality of the services that were being offered to the consumer (Ofcom, 2005).
The market, which as we have seen was worth ?300 million for BT alone, was attracting the attention of other companies who saw the opportunity to enter this
market. However if the operators all have the monopoly on their own networks the barriers to entry were insurmountable. However, the opening up of this market was also a move
that would be in line with the statutory obligations of Oftel (now Ofcom) as laid down by the Telecommunications Act 1984 in order to promote competition (NAO, 2005). The overall
...