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Essay / Research Paper Abstract
An 8 page paper assessing the situation described in a student-supplied case; identifying several alternatives; choosing one; and presenting rationalization for the choice. The paper recommends that the company create an alliance with Starbucks to extend Dippin' Dots' distribution and contribute to reducing seasonal effects in sales at Starbucks. Bibliography lists 5 sources.
Page Count:
8 pages (~225 words per page)
File: CC6_KSmgmtDipDot.rtf
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Unformatted sample text from the term paper:
1988, years ago Dippin Dots proclaimed itself to be the "ice cream of the future." The "future" has been here for some time, and Dippin Dots remains in only
narrow distribution. Though it has a loyal following among theme park attendees, it has not been able to gain a reliable wider market. It likely is not adaptable
to grocery store sales because of home freezers inability to achieve the temperature necessary for successful storage, and the Dippin Dots products alone are not strong enough to carry an
entire specialty store dedicated solely to Dippin Dots products. The result has been disappointing growth over the years, despite the novelty of the
product and the positive response it receives in those relatively few places where it is distributed and available for sale. The company offers the products online, but it does
so in nearly meaningless terms. Its lowest-price order sells for $125; all packages offered online include an array of extraneous items whether the customer wants those items or not.
Available Alternatives and Selection Do Nothing Dippin Dots founder is first an inventor and then an entrepreneur; advancing the company now is
not his forte. His thought of selling the company is a good one. It would allow him to turn attention to other creative challenges and place the product
under the control of those with greater affinity for strategy and management. Place the Product in Grocery Stores The companys aversion to placing
the product in grocery stores is an internal one based on the nature of the product as it is. Encasing the dots with a candy coating (a la M&Ms)
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