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Essay / Research Paper Abstract
This 3 page paper considers the quote “Many forces are driving companies around the world to globalise by expanding their participation in foreign markets. Setting strategy for this world wide expansion requires making choices along a number of strategic dimensions” by looking at the model developed by George S Yip. The bibliography cites 2 sources.
Page Count:
3 pages (~225 words per page)
File: TS14_TEglobyip.rtf
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Unformatted sample text from the term paper:
of strategic dimensions" The drive towards globalisation is one that has a tremendous attraction to many companies, the idea of international
operations and potential for global profit is a strong pull factor. Once a company has made the decision to globalise there are many consideration, the decisions not enough. George S
Yip outlines a practical global strategy that can be utilised once the decision has been made. In looking at this although the choices that need to be made are available,
once made the level of flexibility and implementation of choices appears more limited. For a company to realise a global strategy there are three initial steps. To develop a
core strategy, one which is suitable as a sustainable competitive advantage (Yip, 1989). It has been noted that this advantage is most likely to be develop in the home nation
first and then extended outwards. The second stage is the internationalising of that strategy, and the third stage is the globalising of internal strategies, with the strategy being integrated
across the different countries (Yip, 1989). It is the last of these that many companies appear to have the greatest difficultly achieving. In many ways this later strategy may be
seen as contradictory, as in the larger markets it may be necessary to tailor operation or products to the national requirements of each market (Yip, 1989). The drivers for
globalisation may be seen as broad ranging, and the decision process may include consideration wood which drivers will be influential and the way in which the strategy will take place.
However, looking at the above model it appears that the internal strategy has to be the same, with little, if any allowance for the nation in which it is operating.
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