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This 4 page paper provides an overview of an interview with a woman who saw the movie Marty in the 1950s. This paper includes a two page questionnaire and the responses to that questionnaire as an example. Bibliography lists 10 sources.
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4 pages (~225 words per page)
File: MH11_MHoldnewci.doc
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the surrounding towns. Esther recognized that there are similarities and differences in the role that movie industry and the role that films play in the lives of youths.
Esthers perspective on her viewing of the film Marty, the 1955 Oscar winner for best picture, provides a point of comparison and helps to identify how changes in the industry
represented major shifts in social culture. The Industry Some of Esthers reflections about seeing the film Marty demonstrate the influence of the film and the general public viewed industry
strategies that shaped the way movies. Though most people rarely think of the impacts of the film industry on their choices of films, this kind of focus on marketing
gained momentum since the 1950s and are now an industry standard (Mann 2008). Esthers experiences demonstrated how marketing and film industry decision-making influenced the choices of a group of
girls. Esther repeatedly commented that the film Marty was not starring anyone she recognized and that she was generally interested in seeing the film because it was nominated for
an Oscar. Esther stated: "Before that, I dont even remember seeing anything about it. We went the first weekend after the Oscar announcement, and the theater was full."
In the 1950s, the film industry had begun to recognize the importance of marketing strategies and methods to bring viewers into
even low-budget films (Maltby 1995). Marty was initially released to a limited audience, considered by many to be an artsy film without a large-scale appeal (Mann 2008). A
small budget film, Marty did not get national attention until United Artists allocated $400,000 to promote the film that only cost $350,000 to produce (Mann 2008). Esther stated that
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