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Essay / Research Paper Abstract
A 3 page report. The issue for this company of three different branded restaurants is whether or not to switch from voluntary tipping to including a service fee on the check. The writer discusses public relations issues and survey results from servers, non-servers and managers and makes a recommendation. Bibliography lists 2 sources.
Page Count:
3 pages (~225 words per page)
File: MM12_PGtipfe.RTF
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Unformatted sample text from the term paper:
Public Relations Changing the system in the everyday type of restaurant could create a loss of customers. While most family-type restaurants may automatically include a service fee of 10
or 15 percent for groups numbering six or more, few just automatically include a percentage fee in the bill. It is true that this is common practice in other
parts of the world but it is not common practice in the U.S. Even across the world, the practice differs, some countries consider tipping insulting, e.g., Japan, while others, such
as France, Canada, Mexico and others either include a service fee or have a common tipping practice in terms of percentage (Bly, 2005). Restaurant owners must consider the mindset
of Americans. It begins with independence and autonomy. Americans want to make the decision on tipping and how much to tip themselves, not have it forced upon them. This is
especially true for medium-priced family restaurants. If a restaurant opts for this automatic service fee, they risk losing customers. How the Servers and Other Workers Feel and Why The
question that must be addressed first is: Would the restaurant lose good servers if they switched to an automatic service fee? The answer is yes, 45 percent of the servers
said they will look for another job if tipping is changed to a service fee. Does the company want to lose almost half of their servers? An overwhelming majority
of servers, 85% to 95%, are opposed to this change. In fact, the proportion of non-servers at each restaurant opposed to this idea ranges from 25% to 56%. (See Appendix
for data from surveys.) Very few workers, servers and others think this is a good idea. The proportions ranged from 0% to 32%. Servers believe their total income will
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