Sample Essay on:
Development of a New Model to Assess the Use of Information Systems in an Organization to Support Competitive Advantage

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Essay / Research Paper Abstract

This 10 page paper looks at existing business analysis models and utilizes their basic concepts to develop a new tool which can be used to assess the use and needs of information systems (IS) and information technology (IT) within the organization to support competitive advantage. The paper starts by looking at the concept of competitive advantage, and then discusses several different business analysis models and approaches, including Porters five forces model and resource-based view. The paper ends by presenting a new analysis model, and demonstrates the potential analysis utilizing Amazon.com. The bibliography cites 15 sources.

Page Count:

10 pages (~225 words per page)

File: TS14_TEISmodel.doc

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Unformatted sample text from the term paper:

For firms such as Amazon and eBay information technology (IT) and information systems (IS) are core aspects of operations, facilitating ongoing operations. However, IT and IS may be seen as more than providing functionality required for operations; it has the potential to aid a firm in gaining, maintaining and leveraging potential competitive advantages. Assessing how IS and IT may provide competitive advantages can be problematic, few models have been developed specifically targeting this area. Numerous different analytical frameworks may provide a foundation. For example, Porters generic strategies and Porters five forces model as well as the resource based view approach may facilitate an examination of the organisation which may focus on IS. However, they are generalised frameworks. The aim of this paper is to consider the way in which IS may be assessed within an organisation to determine the value it creates and how it may impact directly or indirectly on the way the organisation develops competitive advantages. This will be undertaken by examining the way in which existing frameworks may be utilised to assess the position of an organisation, and use these as a foundation to create a new assessment framework. The concept of competitive advantage looks at the way in which an organisation competes. Porter (1985, p13) has designed two differing categories of competitive advantage; cost advantage and differentiation. These are the two strategic approaches which may be utilised by companies to gain an advantage over their rivals. When looking at the way firms compete these different sources of competitive advantage may be placed into a meaningful context. For example, if an individual is considering buying two very similar products, both may be deemed as equally suitable so one does not have the advantage over the other. However, if one looks more attractive, or is made by a ...

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