Sample Essay on:
Developing an Online B2B Relationship with Current Customers

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Essay / Research Paper Abstract

A 3 page paper discussing points that need to be considered when developing B2B relationships in the electronic environment. In principle, nothing about e-business has changed basic business principles or the basics of marketing. In practice, the advent of the Internet has changed virtually everything. The Internet has removed virtually all geographical boundaries. What each company needs to guard against most is hidden unethical behavior along the supply chain that may not be apparent to either company but could be detrimental to the future of each. The paper uses Gap as example. Bibliography lists 2 sources.

Page Count:

3 pages (~225 words per page)

File: CC6_KSmgmtB2BconsSCM.rtf

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Unformatted sample text from the term paper:

In principle, nothing about e-business has changed basic business principles or the basics of marketing. In practice, the advent of the Internet has changed virtually everything. Business-to-business (B2B) relationships span a spectrum including an occasional order at on end to fully-integrated Just-In-Time (JIT) production at the other. Information sharing occurs in a matter of degree dependent on the nature of the intended relationship, and products originating in developing nations are increasingly prevalent where production or import are central business activities. All of these issues will need to be addressed at the time of formal agreement between two companies agreeing to do business with each other. What each needs to guard against most is hidden unethical behavior along the supply chain that may not be apparent to either company but could be detrimental to the future of each. Ethical Behavior along the Supply Chain A general retailer such as Wal-Mart or Sears sells several lines of womens clothes, purchasing them from several sources. In contrast, Gap sells only its own brand. Gap owns no manufacturing facilities and does not employ any production workers. Rather, Gaps designers develop its line for a season two years before the products will find their way to Gap stores. It arranges for contract manufacturing in several countries, specifying the fabrics to be used and the dates that it wants delivery to begin. For each of these contract manufacturers in Asian and Central American countries, Gap is their customer. Gap may or may not be the named customer for the fabrics that the company requires these contract manufacturers to use. Depending on the contractual agreement ...

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