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Essay / Research Paper Abstract
A 12 page “consultant’s report” to an oil company concerning developing a new synthetic motor oil. Synthetic motor oils have several advantages over conventional motor oils in terms of performance and longevity. Greater stability at high temperatures over time and enhanced starting ability in very cold weather are two of the advantages that synthetic motor oils offer consumers. Any company seeking to develop and market another synthetic motor oil likely should focus on the technical aspects of the product. The purpose here is to outline a plan and rationale for developing and marketing a new, high-performance synthetic motor oil. Bibliography lists 8 sources.
Page Count:
12 pages (~225 words per page)
File: CC6_KSmktgMotOil.rtf
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Unformatted sample text from the term paper:
Synthetic motor oils have been widely available for 30 years. From the consumer view, they tend to last longer than conventional motor oils derived from petroleum, but they also
are more costly to buy. The net effect for the consumer is that the overall cost of the two types of motor oil is virtually the same, particularly for
the consumer who changes his own oil. Synthetic motor oils have several advantages over conventional motor oils in terms of performance and longevity.
Greater stability at high temperatures over time and enhanced starting ability in very cold weather are two of the advantages that synthetic motor oils offer consumers. Any company
seeking to develop and market another synthetic motor oil likely should focus on the technical aspects of the product. The purpose here is to outline a plan and rationale
for developing and marketing a new, high-performance synthetic motor oil. Developmental History There is nothing new about the idea of synthetic motor oil,
or the desire to produce a better one. The first was created in 1877, and Standard Oil of Indiana produced a commercial synthetic oil in 1929. At the
time, there was, of course, virtually no interest in a synthetic motor oil anywhere outside of a laboratory. Application in aviation brought much greater interest in the development of
synthetics. The Zurich Aviation Congress became interested in ester-based synthetics in 1937, and literally thousands of them were evaluated between 1938 and 1944 (Newman, n.d.). In the United
States, the Naval Research Laboratory also was developing ester basestocks, which were "introduced into military aviation applications during the 1940s" (Newman, n.d.). Newman
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