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Essay / Research Paper Abstract
A 4 page paper discussing questions of services and pricing as part of developing a new PDA. Bibliography lists 3 sources.
Page Count:
4 pages (~225 words per page)
File: CJ6_KSmktProDevPDA.doc
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Unformatted sample text from the term paper:
startup company striving to create and develop a new Personal Digital Assistant (PDA) for the market. Sonic is in the preliminary stages, currently seeking to identify not only its
likely market segments, but also the product features and services that will most appeal to those segments of the market. The primary target market has been determined to be
middle-aged professionals; a secondary target market will be college students. 1. Services a. What support services do buyers of PDA products want and need? What are Sonics competitors offering?
It would seem that most PDA users would be content to have a "quick reference" card and a short tutorial available to
provide basic instruction in the use the product, along with a more detailed booklet and a fully-detailed website that provides extensive information in an easy-to-find structure without the need of
dealing with and storing a large user manual. When customers need to speak to someone about possible repair or similar issues, however, it
will be important for them to be able to speak to a knowledgeable individual with a firm grasp of the English language for the first market area of the US,
so that Sonic can maintain positive customer relationships. One of the leading customer complaints about several providers of electronic equipment - particularly Dell,
it seems - is generally unhelpful help desk personnel. In the case of Dell, virtually all of that companys customer service representatives are in India now as Dell follows
the rest of the US IT industry to India in search of lower costs. Courtesy is a characteristic of Indian culture, and existing customer service representatives are polite to
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