Sample Essay on:
Developing a Change Strategy

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Essay / Research Paper Abstract

This 14 page paper looks at the issue of organizational change and the theory of change from a human resource perspective, considering issues such as how and why change fails, the different approaches that can be adopted towards change and the use of change models. The bibliography cites 15 sources.

Page Count:

14 pages (~225 words per page)

File: TS14_TEstchange.rtf

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Unformatted sample text from the term paper:

number of ways in which the firm has had to adjust and adapt, with change being implemented, for example in 2001 Coca-Cola reached an out of court settlement for a record $156 million in a discrimination case making awards to approximately 2,000 black employees with an average award of $40,000 per employee, in addition to this there was an agreement to make operational changes including monitoring by a panel of external observers which along with the other changes to reduce the potential of discrimination are costing a total of $36 million (Risk Managements, 2001). It is not only in the way that the firm has to adapt and change in terms of the employees that needs to be considered from a HRM perspective, but the way that any change is introduced has to be considered in order to develop a suitable change strategy. Identifying a suitable strategy and approach is needed for any change and may be adopted as the default change management approach. Looking at the way change takes place and the way it may be resisted Lewin describes this in terms of driving and restraining forces (Lewin, 1951). The position of an organisation, in this model, is always under some form of pressure to change. The way in which any changes emerge are as a result of these restraining and driving pressures (Lewin, 1951). Driving forces can be external to the organisation, for example changes in legislation, environment changes or the industry structure, they may also be internal such as staffing matters or micro economic factors. Driving factors are highly likely to be financial in origin, such as the need to improve profits or cut costs. Driving forces will be concerned with improving the organisation. The influences which prevent change ...

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