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Essay / Research Paper Abstract
This 5 page paper considers the way in which an organisation may develop the atmosphere and overall culture into one that embraces and encourages creative thinking. Included in the discussion are the Buffalo method, brainstorming, use of questions and general attitudes as well as the use of scenario planning. The bibliography cites 10 sources.
Page Count:
5 pages (~225 words per page)
File: TS14_TEcretiv.rtf
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Unformatted sample text from the term paper:
make a product or provide a services is only one level of functionality that needs to be satisfied. A company also needs top attract customers, for this to occur there
needs to be some level of creativity, this may be for the marketing of the product in terms of concepts and ideas for the product to stand out from he
rest, or even in terms of design of the product or services. Creativity can be seen as one of the important aspects of ay business, and it is often an
undervalues one. In the case study we have for this student there is a small business that provides business services for companies that
are small enough not to need a receptionist or support services. The networking and network meetings, not thought advertisements. There is a need for creativity to be used so that
the perceptions that is given to the potential customers may be adapted so that they can understand the meaning of the services and comprehend the benefits. Creativity has already been
used, but this has not been thought. The attempt here is to change the culture of the company and create a more free thinking environment where former constraints do not
influence workplace behaviour, which is often the case ( Handy, 1993). The first problems is getting creative thinking to take place is
to change the inner perceptions and boundaries of those whom the employer wishes to think creatively. If we consider the ideas of Maslow he stated that he thought creatively was
as much a matter of temperament as it was of ability, for example, in he cites the "rebel," "lone wolf" as some of the personalities of creative masters (Parnes, 1992).
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