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Essay / Research Paper Abstract
An 11 page paper. This is a small two-person home loan mortgage company that needs to expand. This will require recruiting and hiring people that will complement the company's mission and values. The paper discusses corporate culture. The paper also provides some practical suggestions for recruiting that will be cost-efficient and result in candidates who will complement the vision and culture. Bibliography lists 9 sources.
Page Count:
11 pages (~225 words per page)
File: ME12_PGMRTG39.rtf
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Unformatted sample text from the term paper:
for different transactions, such as settlement. The owner does everything else. The owner has decided it is time to expand by hiring more people. The sales area especially needs to
be enlarged. In this business, salespeople earn only commissions on their sales. There is no base pay. The assistant does earn a weekly salary that is competitive. This paper
addresses two issues. The first is establishing a corporate culture that emphasizes excellent customer service. The owner rightfully believes that providing outstanding service will give the company the competitive advantage
in a fiercely competitive industry. The second is recruiting more salespeople. The owner also wants to establish a corporate culture that will attract and retain talented people. If the
company is going to stress customer service as the core element in its corporate culture, recruiting and hiring people who believe in this principle becomes essential. Strategies for retaining talented
persons also becomes part of the culture itself. Creating Customer Service-Oriented Corporate Culture Experts generally agree that a corporate culture develops either as a conscious act and choice
or as an unconscious agreement (Worthington Consulting 2009). A conscious chose means that the owner would be proactive in establishing a company culture that is in line with and that
will promote the owners vision and values (Worthington Consulting 2009). An unconscious agreement is made when the owner allows the culture to emerge as a reaction to driving forces
in the external and internal environments (Worthington Consulting 2009). It is not easy to deliberately and consciously create a culture, it takes a great deal of thought and commitment. Gordon
(2008) points out that in small businesses, the culture is generally a reflection of the owners values and beliefs. Corporate cultures emerge through experiences of the people in the
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