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Essay / Research Paper Abstract
This 10 page paper looks at how a advertising message can be converted into an advertisement. Using Absolut Vodka as an example, the paper designs a full television advertisement and then shows how this is designed to maximise impact in terms advertising theory. The bibliography cites 10 sources.
Page Count:
10 pages (~225 words per page)
File: TS14_TEaddesign.rtf
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Unformatted sample text from the term paper:
want to develop an advertisement choosing the message that is effective a four stage process can be divided into four stages; the message generation, message evaluation and selection, message execution
and the social responsibility review (Kotler, 2003). In this paper we are looking specifically at the message generation and how this can
be improved with the understanding of different approaches to marketing. There are different ways which tools which can be used to gain
the attention of the target market and to make an impact, the market will want to maximise the potential coverage and retention. The product chosen is that of Absolut
Vodka, the vodka market is usual as it is a market where there is a surprisingly high level of consumer loyalty, unlike many other consumable sectors of the retail market.
Therefore when designing an advertising campaign this is a consideration as the aim should be to create and keep cutovers by creating the loyalty. For the purposes of this paper
we are assuming that the product aspect is not an issue and that this is a high quality vodka which will support repeat sales.
We will first look at an outline which could be presented on a story board and then analysis why this have been presented in this manner. The
advertisement will start with the image of an expensive silver car driving up to a clean street curb one evening. The legs of a woman are shown getting out, with
a long evening dress cut up to the thigh, but the dress is classy rather than trashy. As she swings her legs out of the car a well dressed James
...