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Essay / Research Paper Abstract
This 19 page paper proposes a strategy for a new search engine to be launched in China. The paper starts by examining the situation in China, looking at the market and the users, as well as the challenges faced by Google. Using this analysis the potential key characteristics which would enhance the potential success of a new search engine in the country are identified and discussed. The paper ends with recommendations. The bibliography cites 10 sources.
Page Count:
19 pages (~225 words per page)
File: TS14_TEbaidunew.rtf
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Unformatted sample text from the term paper:
complementary services such as email, increases, there are potential opportunities for forms such as Google, providing web search facilitates supplementing by additional online services, including email, map services and document
sharing. The real value for the search engines is the ability to provide marketing services, Google Adwords and Adsense were the source of 97% of the revenue for this company.
However, the high revenues for advertising services are not gained unless the search engine can attract users, especially with the emergence of the pay by performance fee structures. One area
that is seeing an significant increase in internet users and provides a great deal of opportunity for a search engine is China. For a company that is considering starting up
in China, or for an existing search engine, the market along with its attractions and problems needs to be assessed in order to determine if the market is viable and
the to determine the way that the market may be approached or developed. 2. Situation Analysis 2.1 The Potential Market in China To assess the market for a search engine
in China and the needs of those in the market the first consideration of the market itself and how there may be relevant influences that will reflect in the potential
search engine user need. The market is China is one that is growing rapidly. In 2000 there were 22,500,000 users in the country, which represented only a 1.7% penetration
rate, by 2005 it had increased to 103,000,000 and a 7.9% market penetration rate (Internet World Stats, 2010). In February 2010 there where 420,000,000 users, which equated to a penetration
rate of 31.6%, demonstrating the rapid increase (Internet World Stats, 2010). China may have a lower penetration rate than many other countries but it has the largest number o internet
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