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Essay / Research Paper Abstract
This 10 page paper is written in four parts concerning the development pf a new product; an aircraft that can travel faster than current aircraft. The first part of the paper considers how development can take place and involve internal stakeholders. The second part of the paper discusses the 4 P's that can be applied to the development of the product and its sale. The third section considers marketing to consumers, and looks at ways profitability may be assessed, the last part looks at risk and risk mitigation techniques. The bibliography cites 6 sources.
Page Count:
10 pages (~225 words per page)
File: TS14_TE888Xdes.rtf
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Unformatted sample text from the term paper:
tools which may be used. To begin with a number of tools can be used to gather data and ideas from internal stakeholders though meetings or other gathering
may be useful. Tools such as brain storming and mind mapping may be used to generate ideas that can be followed up for ways that the end goals, in this
case archiving faster air travel by developing the 888X. These are tools that are aimed at generating ideas and creating new ideas which benefit from the ability to group think
as well as stimulate individual ideas. A conceptual design process may also be used, when this is undertaken it can be seen that there are several potential stages for
internal stakeholder inputs, evaluations and assessments. This starts with an evaluation stage where many ideas may be rejected, where the initial evaluation is passed will then move on to a
more detailed engineering process of design and evaluation prior to a potential production (Anderson, 2001). There is the ongoing evaluation of the product at different stages to ensure it is
both commercially viable and able to be produced within a level that will create profit as well as meet an end user demand. This is a model that is the
equivalent of the systems design seen in the Taguchi robust design hierarchy (Anderson, 2001). The first stage can be seen as that of benchmarking. This is a stage were
there is research in the form of the collection regarding data collection (Anderson, 2001). The data is collected and categorized into groups of similar products with data listed in
a table and values given to the features which are then averaged to give the statistical average or other scores (Anderson, 2001). The next stage is the
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