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Essay / Research Paper Abstract
In this 12 page paper, the writer was asked to focus on Dell using a pop-up ad on the Internet. The writer begins by describing the intrusiveness of pop-up ads. This theme carries through the paper. The essay includes the objectives of the ad, expected results, costs of Internet advertising, where to place the ad, checking results and adjusting the ad and several other issues. Bibliography lists 7 sources.
Page Count:
12 pages (~225 words per page)
File: MM12_PGdlppup.rtf
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Unformatted sample text from the term paper:
worse. This statement from one research study has been echoed in many: "[users] indicate a strong and intense dislike for pop-up ads, resulting in a negative attitude towards the website
itself and the brand owner" (Chan, Dodd and Stevens, n.d.). 1. Internet Pop-Up Ad Description The pop-up ad will be linked to the search word computer or computers.
It will be a small window ad with a picture of a desktop and a laptop. Text will read: "Your Computer - The Way You Want It - On Sale."
An animated blue and orange dollar sign icon will dance along the page. The text will be in a simple italic that is curvy but still easy to read.
This is all. The ad is simple, to the point, colorful and not obtrusive. The search engine selected is America Online (AOL). With 29 million members, this is
the largest ISP in the world. However, it should be pointed out that AOLs search engine is powered by Google. 2. Defend Position/Discuss Why Search Engine Was Selected.
AOL was selected because it is the largest Internet access company in the world. It might, just might, be possible to get more pop-up ads pass the blocking software. That
is doubtful, but maybe. All ISPs (Internet Service Providers), like AOL, Earthlink, and MSN "recently have moved to snip the use of pop-ups served to visitors" (Olsen, 2002). It
should be noted that search engines themselves prohibit pop-up ads. Google says this: "Google does not allow pop-up ads of any kind on our site. We find them annoying" (Google.com,
2006). It is true that some pop-ups get through but Google will not accept any pop-up ads. And, Web publishers that do sell pop-ups are very reluctant to admit it
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