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Essay / Research Paper Abstract
A 5 page paper consisting of speaker notes and Excel® charts used in an available PowerPoint® presentation. The presentation examines the demographics of Chicago's 60614 zip code, where 78% of the population has at least a 4-year college degree and median family income is nearly $132,000. The presentation and paper identify an MBA degree as being the most readily accepted within this zip code, and identifies five types of businesses that could be expected to do well in a strip mall within the zip code. Bibliography lists 4 sources.
Page Count:
5 pages (~225 words per page)
File: CC6_KSmktgDemo60614.rtf
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Unformatted sample text from the term paper:
The United States is referred to as a rich country, and in many respects it is. There are many who do not join in the
prosperity of the rest of the country, of course, but there are also others that far surpass "average" in terms of income and social factors. Zip code 60614 in
Chicago is one of those areas. The area reflects superlatives even within the worlds leading economy. Demographic Data Income Demographic data gained
in the 2000 Census reveals that median income in the 60614 Zip code area of Chicago is much higher than in the United States overall. Per capita income is
even more dramatic, with 60614s per capita income fully three times that of the country. Family income is 2.5 times that of the rest of the country. Source:
U.S. Census Bureau Family Composition The differences in marriage patterns and college graduation are equally dramatic. The residents of the 60614
Zip code are less likely than the national population to be either divorced or currently married, but they are twice as likely to never have been married at all.
The median age within the zip code is 31 and average household size is 1.7. As more than 90 percent of the population of zip code 60614 is over
the age of 18 and more than 80 percent are in the workforce, it is clear that this is a group of young urban professionals where children are uncommon. Education
Educationally, residents of the 60614 Zip code also are far more likely than the general population to have completed a four-year college degree.
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