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Essay / Research Paper Abstract
A 16 page research paper examining the qualities of three of the 'best' places to work: Measurement, Inc., Federal Express and GM's Saturn division. Each of the three demands the best of their employees; each has some of the most loyal employees in their respective industries. The common bottom line among the three is that they view their employees as thinking, feeling individuals with needs and aspirations of their own, and each recognizes that happy, fulfilled employees equals happy, satisfied customers. In keeping with Theodore Levitt's admonition that the sole purpose of any business is to create and then keep a customer, each of these companies recognizes that any business achieves that goal only through their employees. Bibliography lists 9 sources.
Page Count:
16 pages (~225 words per page)
File: D0_Workdemo.rtf
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Unformatted sample text from the term paper:
Andersen windows, Saturn cars, Timberland boots and Microsoft Word for Windows are each special in their markets. The reasons for their success are not arcane, but attaining a
comparable level of commercial excellence is still exceedingly difficult. Simply put, each company sets out to make the best products. You cant just sell price, says Jerold Wulf,
president of Andersen Corp. We try to give the most value for the money. Each pays careful attention to those who buy their goods. The next 10
to 15 years will belong to those companies that get as close to their customers as they can, says Sidney Swartz, president of Timberland. Each cares deeply about what
they are making...finally, these four select companies involve their workers, and none is afraid to dump old ways of doing things. Were not only going to change the automobile
industry, asserts Richard Skip LeFauve, Saturn s president, were going to help make America great again. (Cook 52). As competition increases to nearly cutthroat levels in some industries and
globalization continues to increase among even the tiniest of companies, businesses are being forced to rethink old methods and attitudes. Where that "rethinking" of the past had to do
with social issues and equality along racial and gender lines, that of today has far more to do with not only holding that bottom line steady, but in increasing it,
too. One way to cut costs without affecting either quality or performance is to retain current employees, and one route to that retention is through equality of thought and
democracy in the workplace. Measurement, Inc. Hank Reardon holds a doctorate in education and had been active in the North Carolina public school and university systems all his working life.
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