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Essay / Research Paper Abstract
This 6 page paper provides an overview of Dell's E-Commerce strategy which focuses on technology, marketing, branding and customer service. Dell's success since 1999 is highlighted. Bibliography lists 10 sources.
Page Count:
6 pages (~225 words per page)
File: RT13_SA307Del.rtf
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Unformatted sample text from the term paper:
fully on board. It was in 1999 that Dell would introduce its "E-Support Direct from Dell" or online technical support ("Dell," 2003), something that seemingly changed things for the better.
In 2000, for the first time, Dell would be number one in terms of worldwide workstation shipments (2003). Also for the first time, in 2001, Dell ranked number one
in its global market share and also in the United States for standard Intel architecture server shipments (2003). In 2002, American consumers would choose Dell as their number one computer
systems provider (2003). The success of Dell was no accident. The firm enhanced its ability to fulfill its stated mission and met its customer goals through the use of
e-commerce. Dells mission statement is :" to be the most successful computer company in the world at delivering the best customer experience in markets we serve. In doing so,
Dell will meet customer expectations..." ("Mission," 2003, p.PG). At the Dell site, where its mission is posted, traits peculiar to Dell are listed for which the customer expects, and
the company strives. It is noted that Dell is a leader in technology and is interested in competitive pricing (2003). Also listed is the notion of both individual and company
accountability, stellar service and support, and superior corporate citizenship (2003). Finally, flexible customization capability and financial stability are key factors at Dell (2003). Although the traits are
rather general, but always positive, questions surface as to how well Dell really fulfills its mission and holds to its declarations. Dell has enhanced the firms ability to fulfill
its stated mission as well as to have met its customer goals through the use of e-commerce. The company has applied its e-commerce strategy with the use of four positional
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