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Essay / Research Paper Abstract
Dell Inc. is a successful company but it has faced many challenges. This 12 page paper considers a challenge or problem faced by the company in the period of 1998/9, their failure to gain the number one global position in the industry. The paper looks at the different strategies the company could use in order to realise its goal. The strategies considered include gaining the cost advantage and increasing marketing or cutting costs, as well as market expansion into new markets in areas where there are existing operations, expansion into new regions and product line expansion. The bibliography cites 9 sources.
Page Count:
12 pages (~225 words per page)
File: TS14_TEpre1999dell.rtf
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Unformatted sample text from the term paper:
minor problems, for example, when Windows 98 was launched by Microsoft with hundreds of new drivers many computer vendors had not had time to adapt the drivers that came with
the hardware they supplied, this created many clashes. For a short period of time Dell was recommending that customers should not upgrade to Windows 98 as it was likely to
cause a clash (Meckbach, 1998). This was seen as a major issue at the time, but it was also a problem that had to be dealt with immediate and
there were few options. The high level of growth, going from the 25th largest computer company in 1990 to the largest in the US in 1999, overtaking Compaq, and
gaining the position of the second largest computer equipment supplier in the world has been constant to this point (Kanellos, 2000). There have been issues, such as some employee
disputes, but many potential areas of problems, such as with retailers have been eliminated due to the direct sales model. If we want to examine a problem in the
company prior to 1999 then the best source of a problem identification is the company itself and the annual reports. In the annual reports for 1997, 1998 and 1999 it
is stated that the company is not satisfied with the level of sales and wants to increase these. In the 1999 report it is phrased that although the company is
selling many, that 9 out of 10 computers sold are still not Dell. Therefore the company is facing the problem of not being the largest global supplier and wants to
increase sales. By looking at how the ocmpnay can increase the sales, even though it is already a dominant player we can consider the way it competes and the
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