Here is the synopsis of our sample research paper on Dell Computer Corporation Marketing. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
A 10 page paper that investigates Dell's marketing efforts. Following a brief introduction to the company, including market share data, the writer discusses Dell's success using the Internet as their "store." The marketing mix is then discussed using a modification of the 4Ps called the 4Cs. Bibliography lists 14 sources.
Page Count:
10 pages (~225 words per page)
File: MM12_PGdellmk.rtf
Buy This Term Paper »
Unformatted sample text from the term paper:
that time few other companies wanted to take such a risk. Dell took the risk, learned how to exploit the Internet and all its potential and today, the company realizes
more than $40 million per day in Internet sales (Microsoft Corporation, 2001). Dell knows the meaning of competitive advantage and the company knows how to gain this advantage worldwide.
The Statement: The management of new product development requires important objectives, namely reduction of time-to-market or cycle time and harmony between customer needs and product characteristics. Every enterprise in fast-growing
industries knows the validity of this statement. In an industry that can turn around in a day and one in which new technologies seem to be introduced daily, companies in
the high-tech arena know that they either get the product to market quickly or someone else will. Dells products include network servers, workstations, and storage systems. Dell also markets third-party
software and peripherals. Approximately 75 percent of Dells sales are generated from desktop and notebook PCs (Hoovers, 2001). That may not be true for much longer. Dell entered the server
market. In 1999, Dell passed IBM in global market share. In the first quarter of 2001, Dell was ranked #1 in the United States market (Dell, 2001). Compaq
Computer Corporation still has the largest market share of servers in the world. Dell, however, has taken the lead for servers in the United States. Dells U.S. market share is
38.3 percent. Compaq is second in the U.S., with a 32.3 market share. (Landergren, 2001). Dell offers businesses two types of servers: 1. The PowerEdge line of servers include
systems that can operate in a number of ways, such as file servers, applications servers, database servers, and communications/groupware servers in a networked environment. The PowerEdge SC family of servers.
...