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Essay / Research Paper Abstract
An 8 page paper. Dell has taken the lead in terms of market share in both the U.S. and the world. One of the factors involved in this success is their attention to customer service. Another is getting new products to market quickly. This paper discusses the issue of time to market. Bibliography lists 8 sources.
Page Count:
8 pages (~225 words per page)
File: MM12_PGdellmark.rtf
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Unformatted sample text from the term paper:
that time few other companies wanted to take such a risk. Dell took the risk, learned how to exploit the Internet and all its potential and today, the company realizes
more than $40 million per day in Internet sales (Microsoft Corporation, 2001). Dell knows the meaning of competitive advantage and the company knows how to gain this advantage worldwide.
The Statement: The management of new product development requires important objectives, namely reduction of time-to-market or cycle time and harmony between customer needs and product characteristics. Every enterprise in fast-growing
industries knows the validity of this statement. In an industry that can turn around in a day and one in which new technologies seem to be introduced daily, companies in
the high-tech arena know that they either get the product to market quickly or someone else will. Dells products include network servers, workstations, and storage systems. Dell also markets third-party
software and peripherals. Approximately 75 percent of Dells sales are generated from desktop and notebook PCs (Hoovers, 2001). That may not be true for much longer. Dell entered the server
market. In 1999, Dell passed IBM in global market share. In the first quarter of 2001, Dell was ranked #1 in the United States market (Dell, 2001). Compaq
Computer Corporation still has the largest market share of servers in the world. Dell, however, has taken the lead for servers in the United States. Dells U.S. market share is
38.3 percent. Compaq is second in the U.S., with a 32.3 market share. (Landergren, 2001). Dell offers businesses two types of servers: 1. The PowerEdge line of servers include
systems that can operate in a number of ways, such as file servers, applications servers, database servers, and communications/groupware servers in a networked environment. The PowerEdge SC family of servers.
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