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Essay / Research Paper Abstract
This 3 page paper looks at Dell, what the company does, and how it has performed in 2009/10 and then examines the IPO which took place in 1988. The bibliography cites 8 sources.
Page Count:
3 pages (~225 words per page)
File: TS14_TEdellIPO.rtf
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Unformatted sample text from the term paper:
as PC through to servers and network solutions and enterprise consulting services as well as complimentary goods such as back up systems, printers, scanners and display as well as some
related diversification into areas such as smartphones in the global environment (Dell, 2010). The operation also includes the sale of software from third parties, and supports the operations with
a financial services division. The firm is credited with pioneering the direct sales built to order model in computer sales, where consumers and business could order direct from the manufacturers,
with the ability to customize systems, a key competitive advantage that is still leveraged. The sales model started initially with orders taken by telephone but now with increased emphasis
on the internet channel. The firm has been successful, but faced challenges, the revenues for financial year ending 2010 were $52,902 million, showing a decline from 2009 when the revenues
were $61,101 million, sales have suffered from increased competition and the general global recession. However, the firm has remained profitable with an gross profit margin of 16.84% compared to 17.51%
in 2009, an operating profit margin of 4.04% in 2010 compared to 4.11% in 2009 and a net profit margin of 2.68% in 2010 compared to 2.71% in 2009, a
significant decline from 2006 when it was 6.39%, showing a decline in performance. However, the firm remains liquid with a current ratio of 1.28 in 2010 and a quick ratio
of 1.07 in 2010 (Dell, 2010). Question 2 Dell is an interesting company as it has suffered over the last few years, from the failure to adapt and change
which the firm started to deal with when the global recession hit. The firm benefited for a first mover advantage in terms of the sales model, but this has been
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