Here is the synopsis of our sample research paper on Defining a Non-Cola Strategy at Coca-Cola. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
A 13 page paper examining considerations that the Coca-Cola Company needs to make in establishing and implementing strategy for a 100 percent juice product, using Porter's generic strategy and Abell's Business Definition Framework. The company will: (1) focus on the needs of its several customer groups and (2) promote the absence of anything but 100 percent juice and carbon dioxide in the new product. Addressing the true needs of its several customer groups and offering a product it legitimately promote as being healthy should prove to be a winning strategy for Coke's carbonated juice product. Bibliography lists 7 sources.
Page Count:
13 pages (~225 words per page)
File: CC6_KScokeStratNonCarD.rtf
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Unformatted sample text from the term paper:
should be aware that this paper is offered as a research example only! The student must cite as a source in the writing of their own
paper, and may not plagiarize any of the material offered in this work. Introduction The Coca-Cola Company (NYSE: KO) finally has come
to realize that while many consumers remain loyal to its flagship brands, many others are not. Rather than reaching for a dark, sugary cola, increasing numbers of consumers are
seeking out fruity flavors at minimum. Increasingly, they are opting for (ironically) "the real thing," which in this case translates to real fruit, less sugar and fewer artificial ingredients.
To meet this growing consumer need, the Coca-Cola Company will introduce a lightly carbonated 100 percent juice product. The purpose here is
to devise a strategic plan for international product introduction. The Company and the Product The student must cite as a
source in the writing of their own paper, and may not plagiarize any of the material offered in this work. The Company The
historical mission of the Coca-Cola Company has been to make the product a universal, global one. Long before the globalization trend that has now become so familiar was ever
conceived, it was Cokes policy to work to place its product "within arms reach" of everyone that the company could reach. Historically, the
company seems to have practiced little in the vein of integrated marketing aside from the consistent message to buy Coke products. Coca-Colas international advertising budget currently stands at more
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