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Essay / Research Paper Abstract
6 pages in length. The writer discusses various cues that determine how consumers and the apparel industry define quality. Bibliography lists 8 sources.
Page Count:
6 pages (~225 words per page)
File: LM1_TLCQualGarm.rtf
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Unformatted sample text from the term paper:
same conclusion is reached: aesthetics. Inasmuch as research supports the "multidimensional nature of consumers perception of clothing quality using both informational cues and consumers expectations of high-quality garments" (Swinker
et al, 2006, p. 218), one might readily surmise how the comprehensive aspect of aesthetics represents the foundation upon which all clothing quality is based. While functionality is an
important cue when determining clothing quality, consumers rely upon a combination of components that offers a more holistic interpretation of overall distinction, not the least of which includes the synergistic
alliance of psychological, sensory, emotional and functional elements. However, it is interesting to note how consumers do not even realize the extent to which aesthetics play an integral role
in the reason(s) why they choose a particular piece of clothing over another. "Apparel products do not only elicit sensory reactions from consumers, but also emotional and cognitive, which...usually
result from the formal qualities of the item. For the consumer it therefore concerns not necessarily only the functional quality of the apparel item, but in fact the whole
of the sensory, emotional and cognitive satisfaction that could provide the complete aesthetic experience" (de Klerk et al, 2004, p. 1). The
very nature of aesthetic experience is that which we, as humans, have been trained to discern as a species. Man looks upon his world as a direct reflection of
him, his values, beliefs, experiences, conditions and development; as such, consumer awareness and understanding are what dictate perception with regard to clothing quality, which represents "a choice, where we may
intend our manner of interaction with the world, ourselves, and others" (Ulrich, 2001). Noting how consumer perceptual capacities are not fixed, static or one-dimensional, Ulrich (2001) further points out
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